Current Inspiration

What am I loving right now?

Sassen Co – a fashion branding project

The brief for the branding project was simple, to create a modern, cool, fresh and fun look for the new fashion company Sassen Co.
The brand creates unique basics,  t-shirts, dresses, jumpers etc. They would need to reflect that, but also be eye catching enough to get the customers attention before noticing the subtle details of the clothing.

I chose to create a hand lettering style for the logo as I loved all the S’s in the name, and we wanted the Co to be a major part of the logo, rather tha n just added on at the end.

Unfortunately, after all the work and a happy client, we discovered a brand selling very similar things with a very similar name! so annoying!! the only thing we could do was to scrap this idea and move on.

I am keen to take on more branding projects of a similar nature, so if you are interested, get in touch!

I love to create small animated gifs and videos to go with the branding, a great way to introduce your brand on social media. Also great as a sneak peak, coming soon, a way to add mystery and intrigue to possible new customers.

fashion branding project

 

fashion branding gif shop

Hand Lettering Logos for personality

Over the last year or so I have done a lot more drawing and hand lettering and am really enjoying it. I started off doing a course online which was really good, I then went on to practise drawing letters and also painting them using various different pens and brushes. My technique is getting much better and I now feel comfortable designing logos using these new skills. I have searched the web looking for inspiration. Obviously it really depends on the brand as to what type of letter to go for.

Here are some favourites of mine, I partcularly love the Loulou logo which immediately makes me want to go to that restaurant! I also love the simplicity of the Lonely logo and how it really seems to suit the word (also love the brand, check out the variation of models on their site).

hand lettering logos

If you are interested in a logo for your brand, get in touch! I have recently designed logos for a cashmere company and a towel brand. I am also working on a poster which will be slightly kitsch old fashioned with the words ‘No Smoking’. I plan to make the letters ‘smoke!’

One of the difficult things I have found regarding hand lettering and logos, is knowing when to stop. Once I have drawn the logo and got it how I want it, I then scan it into Photoshop and clean it up, after that, I image trace it in Illustrator. Sometimes I simplify the paths to created smoother lines. The difficult part is knowing when to stop tweaking the anchor points. The point of hand lettering, in my opinion is that it has a hand made look to it, so knowing when to stop tweaking it is key to getting that perfect logo.

Check out my other logo boards on Pinterest for more inspiration. Logos, Hand Lettering Logo and Hand Lettering.

Rebellious and Surreal, Czech Daisies

I love a peculiar film and especially one that also looks amazing. Daisies (1967) certainly ticks both of those boxes. It was part of the Czech New Wave cinema of the time. Unhappy with the communist regime of the time, film makers used the media “to make the Czech people collectively aware that they were participants in a system of oppression and incompetence which had brutalized them all.”

The director Věra Chytilová wanted to get across the idea that people should stop worrying about offending each other and abiding by the law. Instead of following the rules, and living in a suffocating society, people should be rebelling and protesting in order to be heard. The film was actually banned upon its release in 1967 due to the films attitude towards wasting food.

I love the two main characters attitude to life, their ‘don’t give a shit’ attitude to everything and just doing what they want. Although perhaps not rules to follow day to day, its certainly a great reminder not to take everything to seriously and that pushing the rules can make for a better life.

The scenery, interiors and costumes and makeup are brilliant. Check out this great article from Another here plus more imagery. If you like this film, also try the Jaromil Jireš Valerie and her Weekend of Wonders. Equally surreal and stylish.

 

fashion film 1967 daisies 1967 czech Valerie and Her Week of Wonders Věra Chytilová daisies 1967 daisies fashion film daisies surreal fashion film