Hand Lettering Logos for personality
Over the last year or so I have done a lot more drawing and hand lettering and am really enjoying it. I started off doing a course online which was really good, I then went on to practise drawing letters and also painting them using various different pens and brushes. My technique is getting much better and I now feel comfortable designing logos using these new skills. I have searched the web looking for inspiration. Obviously it really depends on the brand as to what type of letter to go for.
Here are some favourites of mine, I partcularly love the Loulou logo which immediately makes me want to go to that restaurant! I also love the simplicity of the Lonely logo and how it really seems to suit the word (also love the brand, check out the variation of models on their site).
If you are interested in a logo for your brand, get in touch! I have recently designed logos for a cashmere company and a towel brand. I am also working on a poster which will be slightly kitsch old fashioned with the words ‘No Smoking’. I plan to make the letters ‘smoke!’
One of the difficult things I have found regarding hand lettering and logos, is knowing when to stop. Once I have drawn the logo and got it how I want it, I then scan it into Photoshop and clean it up, after that, I image trace it in Illustrator. Sometimes I simplify the paths to created smoother lines. The difficult part is knowing when to stop tweaking the anchor points. The point of hand lettering, in my opinion is that it has a hand made look to it, so knowing when to stop tweaking it is key to getting that perfect logo.