A clean minimal site plus branding was required for high end luxury fashion start-up fashion website Monks on Vacation. The idea was that the site told stories, the first one being on the homepage. This was to tell the story of the latest collection that would be out that season. The second on the “about us” tells the story of the brand. Lastly on the product page, these act as stories, or “mood boards” to show off the product in the best way. Emphasising the quality element of the products.
The branding was kept minimal with simple fonts and pale muted colours to symbolise the rustic, calm world of a Monk and the quality and paired back approach to the clothing.
The site was built using WordPress and the Woocommerce plugin.